About

It all started when…

I walked into the Sunday Times newsroom and trained as a sub-editor and reporter. Since then, I have worked on glossies including Top Billing magazine, O - the Oprah Magazine SA, ELLE SA, Marie Claire, Grazia and Condé Nast Traveller switching between writer, correspondent, contributor, bureau chief, beauty editor, features editor and editor.

In between I’ve stepped into roles as digital and content editor at The Publishing Partnership and John Brown Media (now part of Densu Creative), stuck a few toes into e-commerce as a stylist at Spree (now Superbalist), said yes to speaking and emceeing roles at Business of Design, Creative Mornings Joburg, Ladies Wine & Design Joburg, Beauty Revolution and Women in Foodxx Festival and played at music gigs for Goodman Gallery’s 50th birthday celebration, and fashion events including Gucci, Prada, Tag Heuer, H&M and many more.

Before launching whatzandidnext, a content studio that’s been running for close to five years, I headed up W24 (now absorbed into News24), which was the largest women’s online lifestyle publication in South Africa, and have since worked or continue to work with brands like Soho House, Kalashnikovv Gallery, House and Leisure, National Arts Council, Bag Factory, Art Joburg, Country Road, and ARC. whatzandidnext is the next chapter of a tumblr blog I started in 2011.